Flagship publications.
Distinct voices.
Be Debonair Foundation is home to a growing portfolio of media publications. These are four of our most prominent brands, each with its own editorial identity, loyal readership, and long-standing presence in the Indian media landscape.
In 2023, Be Debonair Foundation acquired ownership of the major publications from their original parent companies, bringing them together under a shared framework of values, editorial standards, and governance. Each publication retains its own identity and editorial independence.
Journalism with credibility at its core
Hindustan Herald is one of India's oldest and most respected media voices. Its history stretches back to 1921, making it a publication that has witnessed and reported on India's journey across more than a hundred years. From the independence movement to the digital age, the Herald has maintained a steady, credible presence in Indian public life. Under the care of Be Debonair Foundation, Hindustan Herald continues this legacy in the digital era. It delivers in-depth coverage of current affairs, politics, economics, international relations, and social issues with the depth and context its readers expect.
Where leadership meets culture
Debonair Magazine is a premium lifestyle and entertainment publication that covers the things that make life worth living. It speaks to a readership that has a genuine appetite for culture, entertainment, fashion, travel, and the finer things, delivered with style, wit, and real editorial quality. From celebrity interviews and entertainment news to travel features, food culture, and lifestyle trends, Debonair covers it all with a tone that is confident, engaging, and thoroughly enjoyable to read. It is a publication that respects its audience and never talks down to them.
Design thinking and modern architecture
Arcounico is India's dedicated publication for design, architecture, and everything connected to the built world. It covers architecture across all scales, from individual homes and commercial spaces to large-scale urban development. It goes deep into interior design, landscape, real estate, and property development. The publication speaks to architects, designers, developers, and real estate professionals. Arcounico does not just show finished projects. It goes behind them, into the ideas, the decisions, and the craftsmanship that bring buildings and spaces to life.
Built for modern internet culture
Hinglishgram was founded in 2012 with a sharp insight: a generation of young Indians had grown up thinking and creating in two languages simultaneously, and no media platform truly reflected this reality. More than a decade later, it remains the most authentic voice for India's bilingual youth. It covers everything that matters to this generation: careers and ambitions, culture and identity, relationships and social issues, entertainment and everyday life. Hinglishgram is not just a publication. It is a community built on genuine cultural understanding.
All publications under Be Debonair Foundation operate with full editorial independence. The Foundation sets the values framework and the standards. Editorial decisions belong entirely to the teams of each publication. We believe this is the only way to maintain the trust of our readers, and we take that trust seriously.
Editorial Independence
Every publication operates independently while remaining accountable to strong editorial ethics.
Accuracy and Integrity
Credibility, verification, and transparency remain central to every story we publish.
Reader Trust
We prioritise meaningful journalism and genuine value for readers.